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Markets of one : creating customer-unique value through mass customization /

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Bibliographic Details
Other Authors: Gilmore, James H., 1959-, Pine, B. Joseph
Format: Book
Language:English
Published: Boston : Harvard Business School Pub., [2000]
Series:Harvard business review book series.
Subjects:
Flexible manufacturing systems.
Product management.
Relationship marketing.
Description
Physical Description:xxv, 210 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:1578512387 (alk. paper)