Cover Image

Handbook of relationship marketing : / Jagdish N. Sheth, Atul Parvatiyar, editors.

Bibliographic Details
Other Authors: Sheth, Jagdish N., Parvatiyar, Atul
Format: Book
Language:English
Published: Thousand Oaks : Sage Publications, [2000]
Subjects:
Relationship marketing.
Description
Physical Description:xvi, 660 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0761918108 (alk. paper)
0761918116 (alk. paper)