Promotion and marketing for broadcasting and cable /

Bibliographic Details
Other Authors:	Eastman, Susan Tyler, Klein, Robert A., 1928-, Ferguson, Douglas A.
Format:	Book
Language:	English
Published:	Boston : Focal Press, [1999]
Edition:	3rd ed.
Subjects:	Television broadcasting > Marketing. Radio broadcasting > Marketing. Cable broadcasting > Marketing.

Description
Item Description:	Revised edition of: Promotion & marketing for broadcasting & cable.
Physical Description:	xiii, 248 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0240803426 (pbk. : alk. paper)