Cover Image

The handbook of international marketing communications /

Bibliographic Details
Other Authors: Monye, Sylvester O.
Format: Book
Language:English
Published: Oxford, UK ; Malden, Mass. : Blackwell Business, 2000.
Subjects:
Communication in marketing.
Export marketing.
Marketing.
Advertising.
Communication, International.
Description
Physical Description:xv, 294 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0631209131 (alk. paper)
0631200916 (alk. paper)