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Electronic media management /

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Bibliographic Details
Main Author: Pringle, Peter K.
Other Authors: Starr, Michael F., 1940-, McCavitt, William E., 1932-
Format: Book
Language:English
Published: Boston : Focal Press, [1999]
Edition:4th ed.
Subjects:
Broadcasting > Management.
Television stations > Management.
Radio stations > Management.
Description
Physical Description:xv, 440 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references (pages 425-433) and index.
ISBN:0240803329 (pbk. : alk. paper)