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Marketing management /

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Bibliographic Details
Main Author: Kotler, Philip
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Prentice Hall, [2000]
Edition:Millennium ed.
Series:Prentice Hall international series in marketing.
Subjects:
Marketing > Management.
Marketing.
Description
Physical Description:xxxii, 718 pages, 32 unnumbered pages : color illustrations ; 26 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0130122173