Smart things to know about brands & branding /

Designing brand experiences /
by: Landa, Robin
Published: (2006)

Brands and branding /
Published: (2004)

From brand vision to brand evaluation : strategically building and sustaining brands /
by: De Chernatony, L. (Leslie)
Published: (2001)

From brand vision to brand evaluation : the strategic process of growing and strengthening brands /
by: De Chernatony, L. (Leslie)
Published: (2010)

From brand vision to brand evaluation : the strategic process of growing and strengthening brands /
by: De Chernatony, L. (Leslie)
Published: (2006)

From brand vision to brand evaluation : the strategic process of growing and strengthening brands /
by: De Chernatony, L. (Leslie)
Published: (2010)

Branding : [brand strategy, design, and implementation of corporate and product identity] /
by: Vaid, Helen
Published: (2003)

Inclusive branding : the why and how of a holistic approach to brands /
by: Schmidt, Klaus, 1946-
Published: (2002)

Lovemarks : the future beyond brands /
by: Roberts, Kevin, 1949-
Published: (2004)

Lovemarks : the future beyond brands /
by: Roberts, Kevin, 1949-
Published: (2006)

Brands : meaning and value in media culture /
by: Arvidsson, Adam
Published: (2006)

Brands : meaning and value in media culture /
by: Arvidsson, Adam
Published: (2006)

Brand storming : managing brands in the era of complexity /
by: Fioroni, Michele
Published: (2009)

Brand immortality : how brands can live long and prosper /
by: Pringle, Hamish
Published: (2008)

Branding : a practical guide to planning your strategy /
by: Randall, Geoffrey, 1938-
Published: (2000)

Brand relations management : bridging the gap between brand promise and brand delivery /
by: Apéria, Tony
Published: (2004)

The global brand : how to create and develop lasting brand value in the world market /
by: Hollis, Nigel
Published: (2008)

The brand bubble : the looming crisis in brand value and how to avoid it /
by: Gerzema, John, 1961-
Published: (2008)

The business of brands /
by: Miller, Jon, 1971-
Published: (2004)

Connective branding : building brand equity in a demanding world /
by: Fisher-Buttinger, Claudia
Published: (2008)

The economy of brands /
by: Lindemann, Jan
Published: (2010)

Branding governance : a participatory approach to the brand building process /
by: Ind, Nicholas
Published: (2007)

Global brand strategy : unlocking brand potential across countries, cultures and markets /
by: Van Gelder, Sicco, 1964-
Published: (2003)

Brands and branding geographies /
by: Pike, Andy, 1968-
Published: (2011)

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /
by: Neumeier, Marty
Published: (2003)

The future of brands : twenty-five visions /
Published: (2000)

Brand management : research, theory and practice /
by: Heding, Tilde
Published: (2009)

Connective branding : building brand equity in a demanding world /
by: Fisher-Buttinger, Claudia
Published: (2008)

Passion branding : harnessing the power of emotion to build strong brands /
by: Duffy, Neill
Published: (2003)

Why Johnny can't brand : rediscovering the lost art of the big idea /
by: Schley, Bill
Published: (2005)

Primal branding : create zealots for your brand, your company, and your future /
by: Hanlon, Patrick
Published: (2006)

The origin of brands : discover the natural laws of product innovation and business survival /
by: Ries, Al
Published: (2004)

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /
by: Aaker, David A.
Published: (2004)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Published: (2005)

The best of branding : best practices in corporate branding /
by: Gregory, James R.
Published: (2004)

Defending the brand : aggressive strategies for protecting your brand in the online arena /
by: Murray, Brian H., 1968-
Published: (2004)