APA (7th ed.) Citation

Mariotti, J. L. (1999). Smart things to know about brands & branding. Capstone.

Chicago Style (17th ed.) Citation

Mariotti, John L. Smart Things to Know About Brands & Branding. Oxford: Capstone, 1999.

MLA (9th ed.) Citation

Mariotti, John L. Smart Things to Know About Brands & Branding. Capstone, 1999.