Cover Image

Encyclopedia of major marketing campaigns /

Bibliographic Details
Other Authors: Riggs, Thomas, 1963-
Format: Book
Language:English
Published: Detroit : Gale Group, 2000-
Subjects:
Advertising campaigns > United States > History > 20th century.
Description
Item Description:First volume is unnumbered.
Physical Description:volumes : illustrations ; 29 cm.
Bibliography:Includes bibliographical references and index.
ISBN:078763042X (hardcover)
0787673560 (v. 2)
9780787630423 (hardcover)
9780787673567 (v. 2)