APA (7th ed.) Citation

Caffrey, E. (1988). So you want to be in advertising: A guide to success, what to study, how to prepare, what to do once you're there. Simon & Schuster.

Chicago Style (17th ed.) Citation

Caffrey, Ed. So You Want to Be in Advertising: A Guide to Success, What to Study, How to Prepare, What to Do Once You're There. New York: Simon & Schuster, 1988.

MLA (9th ed.) Citation

Caffrey, Ed. So You Want to Be in Advertising: A Guide to Success, What to Study, How to Prepare, What to Do Once You're There. Simon & Schuster, 1988.