Co-branding : the science of alliance /

Bibliographic Details
Corporate Author:	Interbrand (Firm)
Other Authors:	Blackett, Tom, Boad, Bob
Format:	Book
Language:	English
Published:	New York : St. Martin's Press, 1999.
Subjects:	Brand name products. Brand choice. Strategic planning. Marketing.

Description
Item Description:	"Interbrand."
Physical Description:	xviii, 142 pages, 8 unnumbered pages of plates : illustrations (some color) ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	031222897X (cloth)