APA (7th ed.) Citation

Interbrand (Firm), Blackett, T., & Boad, B. (1999). Co-branding: The science of alliance. St. Martin's Press.

Chicago Style (17th ed.) Citation

Interbrand (Firm), Tom Blackett, and Bob Boad. Co-branding: The Science of Alliance. New York: St. Martin's Press, 1999.

MLA (9th ed.) Citation

Interbrand (Firm), et al. Co-branding: The Science of Alliance. St. Martin's Press, 1999.