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How to use advertising to build strong brands /

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Bibliographic Details
Other Authors: Jones, John Philip
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, [1999]
Subjects:
Advertising > Brand name products.
Brand name products.
Description
Physical Description:394 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0761912428 (cloth : acid-free paper)
0761912436 (pbk. : acid-free paper)
076191238X (acid-free paper)
0761912398 (acid-free paper)