Cover Image

The management and marketing of services /

Bibliographic Details
Main Author: Mudie, Peter
Other Authors: Cottam, Angela
Format: Book
Language:English
Published: Oxford ; Boston : Butterworth Heinemann, 1999.
Edition:2nd ed.
Subjects:
Service industries > Management.
Service industries > Marketing.
Description
Physical Description:x, 306 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0750635940