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Consumer boycotts : effecting change through the marketplace and the media /

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Bibliographic Details
Main Author: Friedman, Monroe
Format: Book
Language:English
Published: New York : Routledge, 1999.
Subjects:
Consumer behavior.
Boycotts.
Consumer satisfaction.
Consumer complaints.
Description
Physical Description:xix, 284 pages ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0415924561 (hbk.)
041592457X (pbk.)