Marketing : real people, real choices /

Bibliographic Details
Main Author: Solomon, Michael R.
Other Authors: Stuart, Elnora W.
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Prentice Hall, [2000]
Edition:2nd ed.
Subjects:
Description
Physical Description:xix, 580 pages : color illustrations ; 29 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0130213047 (hc.)