Cover Image

The market driven organization : understanding, attracting, and keeping valuable customers /

Bibliographic Details
Main Author: Day, George S.
Format: Book
Language:English
Published: New York : Free Press, [1999]
Subjects:
Marketing > Management.
Sales management.
Consumer satisfaction.
Customer relations.
Description
Physical Description:xii, 285 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages 263-274) and index.
ISBN:0684864673