Cover Image

The fundamentals of advertising /

Bibliographic Details
Main Author: Wilmshurst, John
Other Authors: Mackay, Adrian
Format: Book
Language:English
Published: Oxford ; Boston : Butterworth-Heinemann, 1999.
Edition:2nd ed.
Subjects:
Advertising.
Description
Physical Description:xi, 384 pages, 7 unnumbered pages of plates : illustrations (some color) ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0750615621