Handbook on mass media in the United States : the industry and its audiences /
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Westport, Conn. :
Greenwood Press,
1994.
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| Subjects: |
Table of Contents:
- Advertising / Kevin L. Keenan
- Books / Ronald J. Zboray
- Cable / James Phillip Jeter
- Films / Shirley S. Carter
- Magazines / Marilyn Kern-Foxworth
- Newspapers / Bruce Garrison
- Public relations / Barbara Bealor Hines
- Radio / M. Kent Sidel
- Recordings / Lawrence N. Redd
- Television / Robert G. Finney
- Minorities / Katherine C. McAdams
- Women audiences / Maurine H. Beasley
- Children and youth audiences / Lowndes P. Stephens
- Disabled audiences / Alice A. Tait
- Religious audiences / Shirley S. Carter
- Sports audiences / Randy E. Miller.