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Seeing spots : a functional analysis of presidential television advertisements, 1952-1996 /

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Bibliographic Details
Main Author: Benoit, William L.
Format: Book
Language:English
Published: Westport, Conn. : Praeger, 1999.
Series:Praeger series in political communication.
Subjects:
Presidents > United States > Election.
Advertising, Political > United States.
Television in politics > United States.
Description
Physical Description:xii, 238 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references.
ISBN:0275966453 (alk. paper)
ISSN:1062-5623