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Leading product innovation : accelerating growth in a product-based business /

Bibliographic Details
Main Author: Patterson, Marvin L.
Other Authors: Fenoglio, John A.
Format: Book
Language:English
Published: New York : John Wiley, 1999.
Subjects:
New products > Management.
Description
Item Description:Includes index.
Physical Description:434 pages : illustrations ; 24 cm.
ISBN:0471345172 (cloth : alk. paper)