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Marketing plans : how to prepare them, how to use them /

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Bibliographic Details
Main Author: McDonald, Malcolm
Corporate Author: Chartered Institute of Marketing
Format: Book
Language:English
Published: Oxford ; Boston : Butterworth-Heinemann, 1999.
Edition:4th ed.
Series:CIM professional.
Subjects:
Marketing.
Marketing > Planning.
Description
Item Description:Previous edition: 1995.
"Published in association with the Chartered Institute of Marketing."
Includes index.
Physical Description:xviii, 578 pages : illustrations ; 25 cm.
ISBN:0750641169