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Contemporary advertising /

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Bibliographic Details
Main Author: Arens, William F.
Format: Book
Language:English
Published: Boston : Irwin /McGraw-Hill, [1999]
Edition:7th ed.
Subjects:
Advertising.
Description
Physical Description:1 volume (various pagings) ; 29 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0256262535