Cover Image

Car launch : the human side of managing change /

Bibliographic Details
Main Author: Roth, George, 1957-
Other Authors: Kleiner, Art
Format: Book
Language:English
Published: New York : Oxford University Press, 2000.
Series:Learning history library.
Subjects:
Automobile industry and trade > Management > Case studies.
Project management > Case studies.
Description
Physical Description:xxviii, 222 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages 213-222).
ISBN:0195129466 (cloth)