Cover Image

Handbook of political marketing /

Bibliographic Details
Other Authors:	Newman, Bruce I.
Format:	Book
Language:	English
Published:	Thousand Oaks, Calif. : Sage Publications, [1999]
Subjects:	Campaign management. Political campaigns. Marketing.

Table of Contents:

Conceptual and historical origins of political marketing
Management of political campaigns
Analysis of the political marketplace
Development of political strategy
Execution of political campaigns
Political marketing and democracy.