Cover Image

Handbook of political marketing /

Bibliographic Details
Other Authors: Newman, Bruce I.
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, [1999]
Subjects:
Campaign management.
Political campaigns.
Marketing.
Description
Physical Description:xxiv, 792 pages : illustrations ; 27 cm.
Bibliography:Includes bibliographical references and index.
ISBN:076191109X (alk. paper)