Uncover the hidden power of television programming : --and get the most from your advertising budget /

Consuming television : television and its audience /
by: Mullan, Bob
Published: (1997)

The people look at television ; a study of audience attitudes.
by: Steiner, Gary Albert, 1931-1966
Published: (1963)

Television and the public /
by: Bower, Robert T.
Published: (1973)

Inside television : a guide to critical viewing /
by: White, Ned
Published: (1980)

Advertising in the broadcast and cable media /
by: Heighton, Elizabeth J.
Published: (1984)

The sponsor : notes on a modern potentate Erik Barnouw.
by: Barnouw, Erik, 1908-2001
Published: (1978)

Children's perceptions, explanations and judgements of television advertising : a further exploration /
by: Ward, Scott, 1942-
Published: (1972)

Television advertising /
by: Agnew, Clark M.
Published: (1958)

Broadcasting yearbook.
Published: (1970)

Television and its viewers : what social science sees /
by: Comstock, George A.
Published: (1976)

Television audiences across the world : deconstructing the ratings machine /
Published: (2014)

The television commercial : creativity and craftsmanship /
by: Book, Albert C.
Published: (1970)

Yearbook issue.

The best of broadcast commercials /
Published: (1992)

The best of broadcast commercials /
Published: (2003)

The rhetoric of television /
by: Primeau, Ronald
Published: (1979)

The sponsored life : ads, TV, and American culture /
by: Savan, Leslie
Published: (1994)

The sponsored life : ads, TV, and American culture /
by: Savan, Leslie
Published: (1994)

Television commercials ; how to create successful TV advertising.
by: Wainwright, Charles Anthony
Published: (1970)

The television commercial ; how to create and produce effective TV advertising.
by: McMahan, Harry Wayne
Published: (1957)

Thinking through television /
by: Lembo, Ron
Published: (2000)

Effective television advertising : a study of 1000 commercials /
by: Stewart, David W.
Published: (1986)

Branded women in U.S. television : when people become corporations /
by: Bjelskou, Peter
Published: (2015)

Successful radio and television advertising /
by: Seehafer, Eugene Fred, 1921-
Published: (1951)

World television : from global to local /
by: Straubhaar, Joseph D.
Published: (2007)

Television viewers vs. media snobs : what TV does for people /
by: Fowles, Jib
Published: (1982)

Politics in public service advertising on television /
by: Paletz, David L., 1934-
Published: (1977)

Audience economics : media institutions and the audience marketplace /
by: Napoli, Philip M.
Published: (2003)

Redeeming television : how TV changes Christians--how Christians can change TV /
by: Schultze, Quentin J. (Quentin James), 1952-
Published: (1992)

The Anatomy of a television commercial ; the story of Eastman Kodak's "Yesterdays," winner of thirteen international awards /
Published: (1970)

Making sense of television : the psychology of audience interpretation /
by: Livingstone, Sonia M.
Published: (1998)

Profitable retail television advertising /
Published: (1977)

Marketing channels : infomercials, and the future of televised marketing /
by: Evans, Craig Robert
Published: (1994)

Changing channels : living (sensibly) with television /
by: Charren, Peggy
Published: (1983)

Why TV is not our fault : television programming, viewers, and who's really in control /
by: Meehan, Eileen R., 1951-
Published: (2005)

Television advertising that works : an analysis of commercials from effective campaigns /
by: Marshall, Stephen W.
Published: (2008)