rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Uncover the hidden power of television programming
    sub title: --and get the most from your advertising budget
  name:
    name part: Clancy, Kevin J.
    name part: 1942-
    role:
      role term: creator
  name:
    name part: Lloyd, David W.
    name part: 1949-
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: cau
    date issued: 1999
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: viii, 236 pages : illustrations ; 24 cm.
  note: Kevin J. Clancy, David W. Lloyd.
  note: Includes bibliographical references (pages 219-226) and index.
  subject:
    geographic code: n-us---
  subject:
    topic: Television advertising
    geographic: United States
  subject:
    topic: Television broadcasting
    geographic: United States
  subject:
    topic: Television viewers
    geographic: United States
  subject:
    topic: Television viewers
    geographic: United States
  subject:
    topic: Television advertising
    geographic: United States
  subject:
    topic: Television broadcasting
    geographic: United States
  classification: HF6146.T42 C49 1999
  classification: 659.14/3
  identifier: 0761915818 (cloth : acid-free paper)
  identifier: 0761915826 (pbk. : acid-free paper)
  identifier: 99006227
  record info:
    record content source: DLC
    record creation date: 990308
    record change date: 20151021105527.0
    record identifier: in00001507985