Cover Image

Uncover the hidden power of television programming : --and get the most from your advertising budget /

Bibliographic Details
Main Author: Clancy, Kevin J., 1942-
Other Authors: Lloyd, David W., 1949-
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, [1999]
Subjects:
Television advertising > United States.
Television broadcasting > United States.
Television viewers > United States.
Description
Physical Description:viii, 236 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 219-226) and index.
ISBN:0761915818 (cloth : acid-free paper)
0761915826 (pbk. : acid-free paper)