Cover Image

Business Communication : process and product /

Bibliographic Details
Main Author: Guffey, Mary Ellen
Format: Book
Language:English
Published: Belmont, Calif. : Wadsworth Pub. Co., [1994]
Subjects:
Business writing.
English language > Business English.
Business communication.
Table of Contents:
  • Communication foundations
  • The communication process
  • Listening and intercultural communication
  • Process of writing
  • Analyzing, anticipating, and adapting
  • Researching, organizing, and composing
  • Revising, proofreading, and evaluating
  • Letters and memos
  • Direct letters
  • Direct memos
  • Negative news
  • Persuasive and sales messages
  • Goodwill and special messages
  • Reports and proposals
  • Report planning and research
  • Report organization and presentation
  • Typical business reports
  • Proposals and formal reports
  • Presentation skills
  • Speaking skills
  • Employment messages.