Value creation and branding in television's digital age /

Bibliographic Details
Main Author:	Todreas, Timothy M., 1961-
Format:	Book
Language:	English
Published:	Westport, Conn. : Quorum Books, 1999.
Subjects:	Television supplies industry > Forecasting. Digital television > Forecasting.

Description
Physical Description:	viii, 222 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references (pages [207]-218) and index.
ISBN:	1567202721 (alk. paper)