Creative marketing communications : a practical guide to planning skills and techniques /

Bibliographic Details
Main Author:	Yadin, Daniel L.
Format:	Book
Language:	English
Published:	London : Kogan Page, 1998.
Edition:	2nd ed.
Series:	Marketing in action series.
Subjects:	Communication in marketing. Public relations. Advertising. Advertising copy.

by Yadin, Daniel L.
Published 2000

Book