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Creative marketing communications : a practical guide to planning skills and techniques /

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Bibliographic Details
Main Author: Yadin, Daniel L.
Format: Book
Language:English
Published: London : Kogan Page, 1998.
Edition:2nd ed.
Series:Marketing in action series.
Subjects:
Communication in marketing.
Public relations.
Advertising.
Advertising copy.
Description
Item Description:Rev edition of: Creating effective marketing communications / Daniel L. Yadin. 1994.
Physical Description:x, 277 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages [270]-271) and index.
ISBN:0749427043