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The focus group research handbook /

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Bibliographic Details
Main Author: Edmunds, Holly
Corporate Author: American Marketing Association
Format: Book
Language:English
Published: Lincolnwood, Ill. : NTC Business Books, [1999]
Subjects:
Focus groups > Handbooks, manuals, etc.
Description
Item Description:At head of title: American Marketing Association.
Includes index.
Physical Description:x, 276 pages ; 24 cm.
ISBN:0844202886