Cover Image

Optimal bundling : marketing strategies for improving economic performance /

Show other versions (1)
Bibliographic Details
Other Authors: Fuerderer, Ralph, 1966-, Herrmann, Andreas, 1964-, Wuebker, Georg, 1967-
Format: Book
Language:English
Published: Berlin ; New York : Springer, [1999]
Subjects:
Bundling (Marketing)
Product management.
New products.
Description
Physical Description:viii, 299 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references.
ISBN:3540652477 (hc : acid-free paper)