http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
guidebook for marketing transit services to business
1 volume (various pagings) : illustrations ; 28 cm.
This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures. The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership.
Ch. 1. Overview -- ch. 2. Lessons from the marketplace -- ch. 3. Getting started -- ch. 4. Tools and techniques -- ch. 5. Refinement and reinforcement -- ch. 6. Conclusions.
Multisystems, Inc. with Oram Associates, Inc., and Claire Barrett & Associates.
"Transportation Research Board, National Research Council."
"Research sponsored by the Federal Transit Administration in cooperation with the Transit Development Corporation."
Washington, D.C. : National Academy Press, ©1999
Report (Transit Cooperative Research Program) ; 51