rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: A
    title: guidebook for marketing transit services to business
  name:
    name part: Multisystems, Inc
  name:
    name part: Oram Associates
  name:
    name part: Claire Barrett & Associates
  name:
    name part: National Research Council (U.S.)
    name part: Transportation Research Board.
  name:
    name part: Transit Cooperative Research Program
  type of resource: text
  origin info:
    place:
      place term: dcu
    place:
      place term: Washington, D.C
    publisher: National Academy Press
    date issued: ©1999
    date issued: 1999
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: 1 volume (various pagings) : illustrations ; 28 cm.
  abstract: This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures. The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership.
  table of contents: Ch. 1. Overview -- ch. 2. Lessons from the marketplace -- ch. 3. Getting started -- ch. 4. Tools and techniques -- ch. 5. Refinement and reinforcement -- ch. 6. Conclusions.
  note: Multisystems, Inc. with Oram Associates, Inc., and Claire Barrett & Associates.
  note: "Transportation Research Board, National Research Council."
  note: "Research sponsored by the Federal Transit Administration in cooperation with the Transit Development Corporation."
  note: Includes bibliographical references.
  subject:
    geographic code: n-us---
  subject:
    topic: Local transit
    geographic: United States
    topic: Marketing
  subject:
    topic: Local transit
    topic: Marketing
  subject:
    geographic: United States
  subject:
    topic: Marketing
  subject:
    topic: Businesses
  subject:
    topic: Public transit
  classification: HE4456 .G847 1999
  classification: TA1001.5 .N36 no. 51
  classification: 388.4/0688
  related item:
    title info:
      title: Guidebook for marketing transit services to business
    origin info:
      publisher: Washington, D.C. : National Academy Press, ©1999
    identifier: (OCoLC)1032802502
  related item:
    title info:
      title: Report (Transit Cooperative Research Program) ; 51
  identifier: 0309066034
  identifier: 9780309066037
  identifier: 0309062667
  identifier: 9780309062664
  identifier: 99071034
  identifier: http://gulliver.trb.org/publications/tcrp/tcrp%5Frpt%5F51.pdf
  identifier: http://nationalacademies.org/trb/publications/tcrp/tcrp%5Frpt%5F51.pdf
  identifier: http://onlinepubs.trb.org/onlinepubs/tcrp/tcrp_rpt_51.pdf
  identifier: https://www.lib.uwo.ca/cgi-bin/ezpauthn.cgi
  related item:
    location:
      url: http://gulliver.trb.org/publications/tcrp/tcrp%5Frpt%5F51.pdf
  related item:
    location:
      url: http://nationalacademies.org/trb/publications/tcrp/tcrp%5Frpt%5F51.pdf
  related item:
    location:
      url: http://onlinepubs.trb.org/onlinepubs/tcrp/tcrp_rpt_51.pdf
  record info:
    record content source: DLC
    record creation date: 990305
    record change date: 20250225211209.4
    record identifier: in00001501967
    language of cataloging:
      language term: eng