Marketing : connecting with customers /

Bibliographic Details
Main Author:	Harrell, Gilbert D.
Other Authors:	Frazier, Gary L.
Format:	Book
Language:	English
Published:	Upper Saddle River, NJ : Prentice Hall, [1999]
Subjects:	Marketing > Management. Consumer satisfaction.

Description
Physical Description:	xix, 552, 2, 18 pages : illustrations (some color) ; 28 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0023502517 (paper)