Cover Image

Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands /

Bibliographic Details
Main Author: Schmitt, Bernd
Format: Book
Language:English
Published: New York : Free Press, [1999]
Subjects:
Branding (Marketing)
Corporate image.
Description
Physical Description:xix, 280 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 255-265) and index.
ISBN:0684854236