Cover Image

Brand spirit : how cause related marketing builds brands /

Bibliographic Details
Main Author: Pringle, Hamish
Other Authors: Thompson, Marjorie, 1957-
Format: Book
Language:English
Published: Chichester ; New York : Wiley, [1999]
Subjects:
Social marketing.
Description
Physical Description:xxiii, 281 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:047198776X (alk. paper)