Campaign strategies and message design : a practitioner's guide from start to finish /

Bibliographic Details
Main Author: Moffitt, Mary Anne, 1944-
Format: Book
Language:English
Published: Westport, Conn. : Praeger, 1999.
Subjects:
Description
Physical Description:xi, 207 pages : illustrations ; 25 cm.
ISBN:0275955923 (acid-free paper)
0275964701 (pbk. : acid-free paper)