Cover Image

Paul Rand /

Bibliographic Details
Main Author: Heller, Steven
Other Authors: Helfand, Jessica
Format: Book
Language:English
Published: London : Phaidon, 1999.
Subjects:
Rand, Paul, > 1914-1996 > Criticism and interpretation.
Design > United States > History > 20th century.
Commercial art > United States > History > 20th century.
Designers > United States > Biography.
Table of Contents:
  • Routes: The boy art director
  • Advertising: Modernism comes to Madison
  • Publishing: The play instinct at work
  • Corporate Identity: Good design is good business
  • Paul Rand: Author
  • Paul Rand: The modern professor / Jessica Helfand.