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Marketing management for nonprofit organizations /

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Bibliographic Details
Main Author: Sargeant, Adrian
Format: Book
Language:English
Published: Oxford ; New York : Oxford University Press, 1999.
Subjects:
Nonprofit organizations > Marketing.
Description
Physical Description:xiii, 304 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references (pages [286]-297) and index.
ISBN:0198775660
0198775679 (pbk.)