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Global marketing management /

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Bibliographic Details
Main Author: Keegan, Warren J.
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Prentice Hall, [1999]
Edition:6th ed.
Series:Prentice-Hall series in marketing.
Subjects:
Export marketing > Management.
Export marketing > Management > Case studies.
Description
Physical Description:xiv, 639 pages : illustrations, maps ; 26 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0139030239