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The experience economy : work is theatre & every business a stage /

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Bibliographic Details
Main Author: Pine, B. Joseph
Other Authors: Gilmore, James H., 1959-
Format: Book
Language:English
Published: Boston : Harvard Business School Press, [1999]
Subjects:
Product management.
Diversification in industry.
Customer services.
Description
Physical Description:xii, 254 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 207-230) and index.
ISBN:0875848192