rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: MasterMinding the store
    sub title: advertising, sales promotion, and the new marketing reality
  title info:
    title: Master minding the store
  title info:
    title: Advertising, sales promotion, and the new marketing reality
  name:
    name part: Ziccardi, Donald.
    role:
      role term: creator
  name:
    name part: Moin, David.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: nyu
    date issued: 1997
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxii, 310 pages : illustrations ; 24 cm.
  note: Donald Ziccardi with David Moin.
  note: Includes bibliographical references (pages 301-302) and index.
  subject:
    topic: Marketing
  subject:
    topic: Advertising
  subject:
    topic: Sales promotion
  classification: HF5429 .Z45 1997
  classification: 658.8/7
  related item:
    title info:
      title: National Retail Federation series
  identifier: 0471139106 (cloth : acid-free paper)
  identifier: 96030258
  record info:
    record content source: DLC
    record creation date: 960624
    record change date: 20151021064809.0
    record identifier: in00001487660