Cover Image

MasterMinding the store : advertising, sales promotion, and the new marketing reality /

Bibliographic Details
Main Author: Ziccardi, Donald
Other Authors: Moin, David
Format: Book
Language:English
Published: New York : J. Wiley, [1997]
Series:National Retail Federation series.
Subjects:
Marketing.
Advertising.
Sales promotion.
Description
Physical Description:xxii, 310 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 301-302) and index.
ISBN:0471139106 (cloth : acid-free paper)