Branding : the power of market identity /

Bibliographic Details
Main Author:	Carter, David E.
Other Authors:	Rayport, Jeffrey F.
Format:	Book
Language:	English
Published:	New York : London : Hearst ; Hi Marketing, 1999.
Subjects:	Business names > Management. Brand name products > Management.

Description
Physical Description:	184 pages : color illustrations ; 26 cm.
ISBN:	0688167136