APA (7th ed.) Citation

Carter, D. E., & Rayport, J. F. (1999). Branding: The power of market identity. Hearst ; Hi Marketing.

Chicago Style (17th ed.) Citation

Carter, David E., and Jeffrey F. Rayport. Branding: The Power of Market Identity. New York : London: Hearst ; Hi Marketing, 1999.

MLA (9th ed.) Citation

Carter, David E., and Jeffrey F. Rayport. Branding: The Power of Market Identity. Hearst ; Hi Marketing, 1999.