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Communicating when your company is under siege : surviving public crisis /

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Bibliographic Details
Main Author: Pinsdorf, Marion K.
Format: Book
Language:English
Published: New York : Fordham University Press, 1999.
Edition:3rd ed.
Subjects:
Corporate image.
Public relations.
Crisis management.
Business communication.
Strategic planning.
Description
Physical Description:xviii, 425 pages ; 23 cm.
Bibliography:Includes bibliographical references (pages [391]-409) and index.
ISBN:0823217833 (hc. : alk. paper)
0823217841 (pbk. : alk. paper)