Cover Image

Marketing : the encyclopedic dictionary /

Bibliographic Details
Main Author: Mercer, David (David Steuart)
Format: Book
Language:English
Published: Oxford, UK ; Malden, Mass : Blackwell Business, 1999.
Subjects:
Marketing > Dictionaries.
Marketing > Encyclopedias.
Description
Physical Description:422 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references.
ISBN:0631191070 (alk. paper)
0631211268 (pbk. : alk. paper)